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Never again will you have to avoid a lens change just to save time. After a year of development, Reflex Cinema is ready to launch its inaugural product: Quickdraw. Gimbals have become the most popular tool for camera movement. What was once a technology exclusively used on large professional drones, is now in every filmmaker's kit. Gimbals have ushered in a revolution of camera movement that may well define our current era of filmmaking. Despite all this, gimbals suffer from a few key inconveniences. First among these flaws is the need to rebalance for every lens change. This is a problem shared with Steadicams going all the way back to 1975. Quickdraw solves this by matching the center of gravity of all the lenses in a kit. With a set of Quickdraws, large telephoto zooms can be instantly exchanged for tiny nifty-fifties. The idea behind Quickdraw is simple, but the engineering process has been complex. The slippery geometry of lenses requires sophisticated design and manufacturing to accommodate. 3D-printing is uniquely suited to face this challenge. Quickdraw accepts every class of lens, from the ultra-wide-angle Sony 10-18mm f4 to the classic Canon 70-200 f2.8. Lens interchangeability equals time saved and shot taken. Quickdraw is the only product of it's kind.
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Instagram is a platform specially suited to filmmakers and photographers. It's a place devoted to sharing visual beauty as widely as possible. But most accounts under-utilize it. Much of the best content is diluted by an ocean of memes and selfies. We're trying to do something different with our feed. Every other day Sebastian posts a mini video essay covering different technical topics of filmmaking. We're pushing the Instagram format right to its limits, to elevate the filmmaking niche and get our perspective out to the community in a new way. Follow us on Instagram @ReflexCinemaUs.